SKILLSETS
SKILLSETS
Brand & Creative Strategy
Identify who you are in the market, your strengths, uniqueness, and vision.
Brand Consistency
An evaluation of your creative assets and presence in the market.
Creative Direction
Ensure your brand is represented to the highest creative bar across all channels.
Creative Services
Anything from script-writing, storyboarding, and creative reviews to help sourcing production resources.
Identify opportunities and direction
Suggesting tactics and initiatives aligning with your vision statement to solidify your brand narrative.
Branded Entertainment
Dive deep into unique, long-format stories that captivate your audience and position your brand.
Work that wins
Clever ideas elevate budgets. Whether small or global behemoths, either way, you want your money to work as hard as it can for you. Creativity can give you cut-through money can’t buy.
Here is an award-winning print ad that convinced people to wear their life jackets.
SXSW Official Selection / Official Selection Phoenix Film Fest / YouTube Breaking Barriers Award
SXSW Official Selection / Official Selection Phoenix Film Fest / YouTube Breaking Barriers Award
And a content strategy that searched for powerful customer stories around hot-bed issues and resulted in a short film featured at SXSW and more.
A Guinness World Record really is the best a man can get.
Gillette has precisely thin blades, the world’s thinnest, in fact. To prove this we used nanotechnology to write an ad campaign on a single piece of stubble from a fresh shave and got a Guinness World Record for the world’s smallest ad.
This unique concept helped the Fusion range continue to grow its global share for 31 consecutive quarters and reach $1 billion in sales faster than any other P&G brand in history.
Recommendations.
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I can say without a doubt that Fiona is one of the most empathetic, skilled, and passionate creative leaders I have had the privilege to work with. In addition to her leadership skills, Fiona is incredibly talented and knowledgeable in her field. Her passion for creativity is contagious and her team members are inspired by her drive and commitment.
Chris Rushing, Design Leader
ex GoDaddy, BuzzFeed -
Fiona inspired and helmed some of the best work ever generated on the brand. In addition to the depth and breadth of her ideas, Fiona demonstrated a fantastic ability to understand and bring to life the core of Gillette's heritage, and bring THAT to life with freshness - rather than trying to reinvent the brand in something it was not.
Michel Jouveaux,
Marketing P&G -
Fiona is an exceptionally able creative partner on any project. Quick to grasp a brief, keen to delve into a brand, and more than lateral enough to distill it all into a seriously stimulating answer.
Richard Swaab,
Deputy Chairman at AMVBBDO
Creative Direction | Art Direction | Copywriting | Strategy |
Creative Direction | Art Direction | Copywriting | Strategy |
Goal Setting | Roadmapping | Planning | Analysis
Goal Setting | Roadmapping | Planning | Analysis
Team Building | Leadership | Unification | Problem Solving
Team Building | Leadership | Unification | Problem Solving
Get in touch
Email
contact@fionaparkin.com
More work examples
fionaparkin.com
Location
Florida, USA