Fiona Parkin.
Fractional Brand Building,
Campaign Creation,
and Creative Leadership.

MY EXPERIENCE AT YOUR SCALE.

MY EXPERIENCE AT YOUR SCALE.

I have over 20 years of experience in creative industries. I have worked in-house on brands and at some of the best ad agencies around the world on clients big and small. I've won multiple industry awards and generated exceptional results for my clients.

I have experience managing large teams and leading big projects including positioning, creative strategy, brand launches, rebrands, 360 campaigns, product launch campaigns, social campaigns, and values-based initiatives. I have led brand design, brand writing, social, growth marketing, advertising, branded content, events, email, and blog content.

I believe every company has an engaging story to tell. Let’s tell yours.

CREATIVE STRATEGY. CREATIVE LEADERSHIP. CREATIVE DIRECTION. CREATIVE IDEATION.

CREATIVE STRATEGY. CREATIVE LEADERSHIP. CREATIVE DIRECTION. CREATIVE IDEATION.

I specialize in setting your business up for success.

I will understand the goals you have for your business, and use creativity, branding, marketing, and media efforts to move your business forward.

Because a brand is a sum of all the interactions a customer has with you it tells a story. A strong brand tells the story you wish you tell and uses creativity to break through. It sets you apart from your competitors and is the beginning of company culture.

I will create, plan, and deliver strategic and creative direction, be responsible for the overarching look and feel of the brand or campaign and how you are seen in the market.

My extensive management experience means I can effectively manage in-house teams, help you manage agency workflows or work independently.

Client’s problems solved.

  • Losing ground to the competition (old or new).

  • A need to be differentiated from competitors.

  • Dated or negative perception of your brand
    or category.

  • A need to increase brand awareness.

  • New lead generation.

  • Needing to capitalize on a specific opportunity or product launch.

  • Company values are not established or known.

  • Lack of pride in the company.

  • Break into a new market, region, or revenue stream.

If you're not quite sure how branding can help, reach out to have a chat. I've even used branding to solve non-marketing-related issues like recruitment.
Feel free to phrase your issue as, "I'm not happy with X", or "I struggling with Y,” if branding lingo isn’t your strong suit.

EXPERIENCE

Some results.

Significantly contributed to $1B in quarterly revenue with new product launch.

$1B

+20%

Website traffic increase.

+25%

Increase in consumer recommendation propensity.

+355%

Content engagement YoY with new initiatives.

+23%

Significantly contributed to 23% Q4 revenue increase with holiday campaign.

4.5B

Campaign impressions for a singular campaign.

5B

Significantly contributed to 5B increase in market cap from Apr 2018 to Apr 2021 (+55%).

+12%

Increase in brand search (goal was 3%).

  • GoDaddy

    GoDaddy's outdated image was hurting its revenue. I aligned work across brand, social, advertising, and more back to its vision statement and core company beliefs.

    Furthermore, I elevated the look of all assets to position GoDaddy as a trusted source for your online presence and built an in-house agency from 5 to 60 people.

    BRAND, ADVERTISING, SOCIAL, GROWTH-MARKETING, EMAIL, EVENTS, BRANDED CONTENT.

  • Gillette: Inner Steel

    What began as a singular brief for Gillette to partner with Sochi Winter Olympic athletes became the campaign for their sports programs going forward.

    The campaign positioned a product truth of honing the strongest steel next to athletes honing their bodies - a powerful message of both forging the best.

    360 CAMPAIGN ACROSS MULTIPLE TOP-TIER SPORTS PROGRAMS:
    TV, OLV, DIGITAL, PRINT, POINT OF SALE, OUTDOOR, SOCIAL.

  • 7UP: Feels Good To Be You

    7UP wanted to return to its un-cola brand - but what does that mean for today?

    We established the brand as the drink for The Originals - people who stand out from the crowd in a unique, uplifting, bubbly way. We scoured the world for unusual, everyday examples and heroed them in our campaign.

    360 CAMPAIGNS ACROSS MULTIPLE REGIONS: TV, OLV, DIGITAL CAMPAIGNS, SOCIAL, OUTDOOR, EVENTS

  • HP: Notebook Launch

    HP wanted to position its new, ultra-fashionable laptop and partnership with fashion designer Vivienne Tam as more than just a device but as an accessory.

    A paparazzi campaign showed its stylish sleek lines, and portability features in a must-have way. The campaign was so successful it was extended to launch HP Beats.

    360 CAMPAIGNS ACROSS MULTIPLE REGIONS: OLV, DIGITAL CAMPAIGNS, PRINT, PR, OUTDOOR, EVENTS​

AWARD-WINNING. RESULTS-DRIVEN.

AWARD-WINNING. RESULTS-DRIVEN.

Get in touch

Email
contact@fionaparkin.com

More work examples
fionaparkin.com

Location
Florida, USA